On Nov. 7, the curtain fell successfully for the second stop of 2014 New Top Level Domain Roadshow Tour in Grand Kempinski Hotel Shanghai. This great gathering was supported by China Internet Network Information Center (CNNIC), Internet Society of China, ICANN and other related institutions and government departments, and gathered “.SHANGBIAO” (dot trademark in Chinese) Domain Registry, KNET, Zodiac Holdings Limited, Rightside, TLD Registry, Uniregistry, Afilias, Neustar, and other such organizations and large enterprises, as well as many registrar representatives, law office representatives, and other experts and insiders that paid attention to the development prospect of new top level domains.

As the organization with which global trademark holders protect, express, popularize and make public their rights on World Wide Web and which provides the addressing entry on the Internet, “.SHANGBIAO” Domain Registry uses the unique trademark rights protection attribute of its top level “.SHANGBIAO” to attract unified attention of the participants of the event. Wu Yangyi, Operating President of China Region of “.SHANGBIAO” Domain Registry, said in the speech, “‘.SHANGBIAO’ is the only international generic top-level domain in the world that uses Chinese ‘trademark’ as its suffix, which can explicitly mark that the domain name is a trade name like branding ® sign of the registered trademarks on the address bar of the Internet for the trademarks of the offline brands, which is of great significance to the protection of corporate trademarks”.

The guest forum organized in the afternoon was composed of several famous investors in the area of domain name. When asked about which top level domains were looked upon favorably at present in terms of the value of domain name and investment prospect, Mr. Xu Jun, Founder of 4.cn and Holder of game.com, expressed that he looked upon “.SHANGBIAO” and “.wang” favorably, whose reason was that on the one hand they represented the meaning of intellectual property while on the other hand as the number one country in the global trademark registrations, China had a great percentage in the occupancy volume of trademark market. More and more enterprises would like to protect their trademarks of their brands. With the development of Internet, traditional trademark protection need extend to the Internet to realize the electronic commercialization of intellectual property. As introduced, the registration rule of “.SHANGBIAO” requires that the registration and use of “.SHANGBIAO” domain names must be fully equivalent to the trademark rights. The Domain Registry sets up strict review mechanism and work with registrars to verify the authenticity of every trademark rights, and also verify the real names of the registrants of each domain name, which can ensure that every “.SHANGBIAO” domain name can correspond to an offline real trademark right, so as to set up a corresponding relationship between the registered names of “.SHANGBIAO” and the trademark content of the real offline trademark holder, which can greatly highlight the brand value of the enterprises. All those factors have greatly contributed to the development of “.SHANGBIAO”, an unique and sole Chinese top level domain. Besides, several other domain name investors at present also talked about such natural advantages of “.SHANGBIAO” as whose protectiveness was highlighted, which could be easy to accept by clients, and which had very strong market competitiveness and development potentials.

Besides, during the forum where Li Xiangjian, CEO of Zodiac Holdings Limited, served as Guest Host, Li talked about the diversity of the current new top level domain development. For example, the top level domains operated by several top level domain Registris that participated in the gathering this time all showed very noticeable crossover. For instance, “.SHANGBIAO” greatly combines traditional trademark registration and Internet trademark protection. It can very promptly and effectively extend the influence of traditional brands and ensure that those brands cannot be infringed upon on the Internet. As a new generic top level Chinese domain, it realized for the first time the combination of tradition and Internet, which was a very great and practical innovation. TLD Registry Limited, as the Registy of “.Chinese Online” top level domain, also made great success in the operation of top level Chinese domain as an overseas company, and achieved great market effect, which showed the great attention paid by overseas top level domain Registries to Chinese domain names.

At present, “.SHANGBIAO” domain name is at the stage of priority registration that adopts the principle of “first come, first served” and “sole ownership.” Upon registration, users can own an exclusive “.SHANGBIAO” domain name on the World Wide Web, and shall enjoy the online exclusive rights to their “.SHANGBIAO” domain names across the globe and be protected by law. For trademark holders, the registerable words that comply with rules, and are most direct, simplest and easiest to remember are very limited. The registered brand + “.SHANGBIAO” is also equal to the occupancy of commanding height of Internet brand promotion, which can yield twice the result with half the efforts in daily promotion. Therefore, it is very attractive to most enterprises that need to strengthen and promote their brand images on the Internet.

The next two stops for the roadshow tour will be held in Shenzhen and Xiamen on Nov. 11 and 13, respectively. At the time, related organizations, enterprises and insiders that pay attention to Internet brand rights protection and would like to know more about how to apply for “.SHANGBIAO” can understand more information on “.SHANGBIAO” through the gatherings of those two stops.