This equals stealing the market, but leaves the after-sale service to the business. About five years ago, authentication system was promoted in the overseas E-business market to prevent the infringement. However, with the prosperity of the E-business market in China, the infringement comes again.

The most effective way to cope with the problem is to adopt the authentication system. On May 22, 2014, ICANN said that the trademark domain name would be officially included in the DNS and open for registration to the legal trademark owners only. Each trademark domain name belongs to only one real trademark owner. When the trademark domain name is registered successfully, then businesses' rights on the Internet will be protected by ICANN and the registration management agency.

When consumers visit the site with the trademark domain name, it shows the authenticity of the site is authenticated. The trademark information of the website owner can also be checked on the sites of Trademark Office and domain name registry. Hence, the infringement is prevented. When consumers can identify goods and services with the trademark domain name, businesses' rights on the Internet will be protected and the market cannot be stolen anymore. Global Internet development experience tells that the trademark domain name is the best weapon to fight against online infringement, and will also have a positive impact on the whole E-business market by making order out of confusion.