On Nov. 13, with the completion of the last stop of New Top level Domain Roadshow Tour at Xiamen, the curtain fell successfully for the four-stop roadshow event. This great gathering organized by BRANDMA.CO, leader of brand management and new top level domains in China, was supported by China Internet Network Information Center (CNNIC), Internet Society of China, ICANN and other related institutions and government departments, and gathered Uniregistry, Afilias, Neustar, “.SHANGBIAO” (dot trademark in Chinese) Domain Registry, KNET, Zodiac Holdings Limited, Rightside, TLD Registry and other such organizations and large enterprises, as well as many experts and insiders that paid attention to the development prospect of new top level domains.

As the Registry of top level domain “SHANGBIAO” with which global trademark owners protect, express, popularize and make public their rights on world Internet and which provides the addressing entry on the Internet, the Registry uses the unique trademark rights protection attribute of its top level “.SHANGBIAO” to attract unified attention of the participants of the event. “.SHANGBIAO” is the only international generic top-level domain in the world that uses Chinese “trademark” as its suffix, which can explicitly mark that the domain name is a trade name like branding ® sign of the registered trademarks on the address bar of the Internet for the trademarks of the offline brands, which is of great significance to the protection of enterprise trademarks.

All this time, global brands have been really helpless faced with infringement and counterfeits widely popular on the Internet. People of insight hope that more and more enterprises can pay attention to Internet trademark and brand protection so as to create a safe environment for the development of domain name industry, the call of which can be heard without stop. However, there are seldom any methods that can resolve the current problems and eliminate the root causes. Only till the prompt birth of “.SHANGBIAO,” an international generic top-level domain approved by ICANN, can Internet brands and trademark protection see the dawn.

After two-week roadshow activities, this event participated by multiple new top level domain registration organizations successfully finished. It attracted the attention and participation of a lot of industrial experts, with the development of new top level domain as the topic for which the guests spoke out their minds freely and all expressed their opinions on Chinese domain names as a hot trend. They believed that Chinese domain names would be a great trend for domain name development, whose main reason originated from wider use of the Chinese language. The great development potential is attracting global enterprises to invest in this untapped market. It is believed that at present multiple Chinese domain name operating organizations, with “.SHANGBIAO” Registry included, cannot only reap profits from this game in future, but more importantly they can play out the value of their own domain names so as to practically and effectively protect their customers.

Should enterprises and individual users like to know more about “.SHANGBIAO” as well as how to apply for a “.SHANGBIAO” top level domain name and how to better and quickly protect their own brands, please visit “www.xn--26q714cmga30rl9j0zl.xn--czr694b” or “www.internettrademark.com” for more information.