On May 2-6, 2015, the 137th annual conference of the International Trademark Association ("INTA") was held in San Diego, California, the United States.

INTA is a nonprofit international organization composed of global brand holders and special trademark organizations, and committed to supporting the development of trademarks and intellectual property, protecting consumer interests and promoting a fair and effective trade and business order. It was established by 17 businessmen and manufacturers in New York in 1878; over more than a century of development, it has now become an intellectual property-related industry association comprising over 6,300 members and wielding great influence worldwide. This year's INTA annual conference is the largest in history. According to the data released by the sponsor, 9,820 professionals from around 150 countries signed up for and participated in the conference. In addition to exhibition activities, this year's conference also staged various themes of roundtables, academic exchanges, dialogues, committee meetings and reception dinners, with the number of related activities being the highest in history.

As the world's only international generic top-level domain using "SHANGBIAO" (dot trademark in Chinese) as suffix on the Internet and having natural trademark intellectual property characteristics, ".SHANGBIAO" Domain Registry sent a senior delegation to participate in the INTA annual conference for the first time this year, having in-depth exchanges about and sharing with industry experts the registration and use of ".SHANGBIAO", industry development and other related issues. Through its pavilion and promotional meeting materials, ".SHANGBIAO" Domain Registry introduced to INTA conference attendants that ".SHANGBIAO" is an innovative online identity of intellectual property in the form of "Internet domain name + trademark", and also an innovative representation of trademarks on the Internet.

This annual event not only gathered large numbers of brand representatives and intellectual property service providers, but also attracted many new top level domain operating organizations to participate. However, as many people in the trademark intellectual property industry knew little about ICANN and new top level domain policies, and the rollout of many new top level domains led enterprises to increase costs in terms of finance and energy, they generally held a negative attitude towards new top level domains. But these professionals began to recognize the value of the ".SHANGBIAO" top level domain after learning that ".SHANGBIAO" only provides registration services to global trademark right holders; its registration rules require that the registration and use of ".SHANGBIAO" should completely correspond to the trademark rights of registrants; the registration words should be named according to trademark registration certificates or trademark application certification information; and ".SHANGBIAO" Domain Registry has appointed professional review teams to review domain name registrants and the contents of registered domain names. They became even interested in ".SHANGBIAO" after learning that the measures adopted by ".SHANGBIAO" Domain Registry are designed to ensure ".SHANGBIAO" can effectively help consumers and users to identify commodity and service information on the Internet, reduce online infringements on brands and trademarks as well as confusions resulting from inconsistency between online and offline brands or trademarks, lower the risk of consumers being deceived or purchasing fake commodities due to the failure to identify authentic brand information, and effectively protect the brand/trademark interests of individuals, businessmen, enterprises, manufacturers and organizations.

By way of the INTA annual conference, the biggest stage of the global trademark intellectual property industry, ".SHANGBIAO" Domain Registry established extensive and friendly business ties with representatives from all countries, by holding exhibitions, organizing receptions, and actively communicating offline with conference participants at every social opportunity. Lots of Chinese and foreign intellectual property service companies and law firms expressed their intentions to conduct in-depth business cooperation with ".SHANGBIAO" Domain Registry. We believe, by participating in this annual event, we have had thorough exchanges with international trademark practitioners and boosted mutual understanding and trust, which will lay a solid foundation for the development of ".SHANGBIAO" in the trademark intellectual property area, and bring us brand-new and broader development space!

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