On May 24, 2016, Dot SHANGBIAO (Dot Trademark in Chinese) Domain Registry held the thematic reception naming “Night of Dot Trademark”.

To provide the guests with an opportunity to relax and tour during the intense INTA meeting, Dot SHANGBIAO Domain Registry chose Kennedy Space Center, which is over an hour drive range from the INTA meeting venue, as the event location. It is the most important site of the National Aeronautics and Space Administration (NASA) for testing, preparing and launching the space shuttles. The most important facility opening to tourists so far is the retired Atlantis Space Shuttle. During the first part of this reception, the guests enjoyed the honor to visit the Atlantis Space Shuttle under the guidance of employees from Kennedy Space Center.

After the tour, all the guests attended the thematic reception naming “Night of Dot Trademark”. The reception was moderated by Ken Hansen, GM International of Dot SHANGBIAO Domain Registry. Wu Yangyi, Operating President, and Cai Weiping, Compliance President also made speeches on behalf of Dot SHANGBIAO Domain Registry.

They introduced to the guests that as the only TLD which requires trademark rights before registering, Dot SHANGBIAO endeavors to let global trademark holders use their trademarks and brands as the addressing tool on internet, to make the internet users in Chinese-speaking regions easier to remember the URL of brand holders’ websites, and also to visit the official websites by typing the brand name. At the meantime, the strict registration rules and verification system ensure Dot SHANGBIAO to be the most reliable domain to customers. Dot SHANGBIAO has already established cooperation with numerous intellectual property companies at home and abroad.

Afterwards, the guests interacted in detail with representatives of Dot SHANGBIAO Domain Registry on the rules and application of Dot SHANGBIAO.