The Consortium was founded in May 2016 by eight global registry operators for 15 vTLDs from industries ranging from health care to financial services: .autos., boats, .homes, .motorcycles, .ngos etc. Registry operators of the vTLD Consortium only grant domain names to applicants that undergo a verification process. Dot Trademark, the first and only global domain registry which sets up innovative trademark rights verifications regime, upholds similar values to other members of the Consortium, ensuring Dot Trademark domains are registered and used by legitimate trademark owners only.

The primary mission of the Consortium is to increase public knowledge on online safety and brand protection by promoting the unique value and increasing the awareness of verified domain name extensions as trusted channels for products, services and communications.

“We are delighted to be the first Chinese domain name registry admitted as a member of the vTLD Consortium. Looking forward, we hope to collaborate with other global members of the Consortium in educating the public and companies on the importance of vTLDs and share our views on the best practices in enhancing online brand protection. Last but not least, we hope to promote Dot Trademark on a global basis and increase its universal awareness through the vTLD Consortium.” said Walter Wu, President of Dot Trademark.

In addition, Dennis Cai, President of Policy and Compliance welcomes the development, “This marks an international organization’s recognition on our trademark rights verification and protection regime. We hope more trademark owners can learn the importance of online brand protection and the unique advantages of Dot Trademark.”

For more information, please visit vTLD Consortium’s website at www.vtld.domains.

About Dot Trademark Registry

Dot Trademark TLD Holding Company Limited (“Dot Trademark Registry”), established under Hong Kong law is authorized by ICANN as the domain registry for the generic Top-Level-Domain (gTLD) extension - “.商标”(pronounced as “Shangbiao” in Mandarin and meaning trademark in English). We are founded by a group of leading intellectual property and domain name professionals in an effort to meet the growing needs for verified domain names and trusted websites in China and Chinese-speaking communities.

As the first and only global domain registry sets up innovative trademark rights verification and protection regime, we ensure that DotTrademark Names (domains under “.商标”  TLD) can only registered and used by legitimate trademark rights owners. We have partnered with major law firms, trademark agents and online brand protection service providers in promoting the use of DotTrademark Names to facilitate Chinese consumers to buy genuine goods online.

Since January 2015, the Ministry of Industry and Information Technology of the PRC (MIIT) has granted Dot Trademark Registry full license to operate in China. We are also a Vice-Chair Organization member of the Chinese Trademark Association (CTA), and member the Verified Top-Level Domains (vTLD) Consortium and Hong Kong Brands Protection Alliance.

Media Contact

Cherry Chan

Dot Trademark TLD Holding Company Limited

Tel: 2297 2387

Email: cherry.chan@trademarkdomain.com