On Oct. 28, the 3-day 2016 China Trademark Festival (CTF 2016) organized  by China Trademark Association (CTA) took place in Kunshan. With the topic of “Driven by Innovation, Led by Brands”, CTF 2016 was consist of many thematic events including China Trademark Annual Meeting, China Trademark Exposition, CTA Awards Ceremony for 2016 Trademark Leaders. Over 1,500 professionals participated in the festival. They were mainly representatives from the State Administration for Industry & Commerce (SAIC) and commerce & market supervision sections of all levels nationwide, representatives from Kunshan municipal government and Kunshan Development Zone, WIPO, officials from IP sections of many countries including China, US, Europe, Japan, South Korea, domestic and overseas renowned entrepreneurs, IP experts and scholars, agencies, domestic renowned media, etc.

On the night of the opening ceremony, a “Night of Dot Trademark” reception was held by .商标 (Dot Trademark) Domain Registry. The reception was moderated by Walter Wu, President of Operations of .商标 Domain Registry. Zhang Guopeng, Deputy Secretary General of CTA, attended the reception and gave a speech. He welcomed and thanked the participants of CTF 2016, and emphasized that .商标 Domain Registry is a vice-chair member organization as well as the strategical partner of CTA. As a Top-Level Domain dedicated to trademark holders, .商标 is widely regarded as a real and trustworthy online trademark/brand symbol for enterprises. The emergence of .商标 brought to trademark right holders an authentic Internet entrance sign that is easy for the netizens and consumers to memorize and use. Mr. Zhang was happy to see that .商标 Domain Registry had established and strengthened cooperation with its many business partners via CTA platform and training courses, and introduced .商标 services to many trademark/brand holders.

Dennis Cai, President of Policy and Compliance of .商标 Domain Registry, gave a presentation on behalf of the host. He introduced to the guests about the recent developments on .商标 registration rules. He also released that .商标 Domain Registry would shortly launch an independent policy committee which is tasked to oversee the development and implementation of .商标’s policies. All these measures are aiming at revamping. 商标 policy and rules and reinforcing .商标’s status as a trustworthy online trademark/brand symbol.

The reception attracted near 300 attendees who are representatives from domestic IP service agencies and enterprises, as well as delegates from CTA members.