Speaking of the website, no one is unfamiliar, even if new learners of the computer are in touch with the Internet in every moment, and the website is used at any time, such as banking, shopping, learning, reading the news, downloading and so on.

We all know that many of our domestic well-known websites have already been known to us, and for large portals, users can visit the sites by directly entering the domain name.

Domain boss is also not strange to us. Domain boss, namely, is a man selling domain name and one domain boss may have hundreds and thousands of domain names. Webmaster refers to the operator of a website and he owns the decision making power for the site and the domain name selection right.

In the domain sales process, we will inevitably have to describe the value of domain names, because a domain is after all virtual and it cannot bring you money if you do not build the site after purchase.

Active marketing
The act that a domain boss actively sells the domain name to the webmaster is called "active marketing", which is done in the case that the webmaster may not clearly know the significance of the domain name. Seen from this, it is very necessary to instill knowledge related to the domain name into the end consumers. If they don't understand the significance of the domain name at all, they naturally don't want to buy it. In such case, if you directly sell the domain name to end consumers just like selling generic products without introducing its significance and value to them, then the deal may be made at low price (unless you meet an end consumer thinking highly of the domain name).

How to correspond to the end customers and help them clearly and thoroughly understand the meaning of domain name? You can choose some typical cases out of your transaction cases, or directly use the cases mentioned in domain name news. Perhaps, the end customers won't enjoy any profit immediately after purchasing a domain name, as it will take at least one year for a website to make profit from its establishment. In this process, you cannot help them make assessment, so you need to explain to them by taking the example of real major sites,

such as the process for Jingdong Mall to change its site from 360buy to jd.corn and the concrete purchase price. Of course, such case must be closely related to the domain name you will sell to the end customers. For instance, if you are selling a domain name related to love and dating like baihe.corn, you need to choose the double-mixed case in this respect other than that like Jingdong Mall (in which case, you are only selling two letters and your advantage will become disadvantage).

Here, Jingdong Mall is about E-business, but you are selling the domain name related to love and dating to the end customer, so it is useless to tell him the success of Jingdong Mall (unless you are to sell two letters). The reason for active marketing is not to conclude the transaction, but to raise the awareness of the end customer for domain name protection. That is to say, when he thinks it through some day, he will naturally come to you, as he cannot realize the importance of domain name to him without such awareness.  

As we say before, the active marketing plays a role of pavement, such as the introduction of domain platform to end customers. Some end customers may be very curious and ask that can the domain name be traded. Of course, the domain name sale does exist in the world. We need to develop the interest of end customers in the domain name and make them join in it, so as to increase their recognition of its values. For this purpose, we may share the stories of heavyweights in this industry to them, or have a positive impact on the development of their businesses. Of course, do not instill the concept of "success for one domain name" into them. Firstly, you didn't succeed for one domain name in real sense. Secondly, even if you did, it was facilitated by the opportunity and I believe it's inseparable from your efforts, but the terminal cannot realize the interest of domain name so soon as it has just joined the business. If you often mention the concept, the terminal will regard you unrealistic. In addition, the price platform of the domain name can be seen by all, so it's better to just let them make their own judgment on the middle value.

Passive marketing
There are many so-called passive marketing cases, but only a small part is cited here. For example, for one actively asking the price for domain name, you may ask he is a domain boss or webmaster. Of course, there is the possibility that a webmaster disguises himself as a domain boss to do so as he may think this can help him buy the domain name at lower price. Strictly speaking, there is indeed no difference between the prices for domain boss and webmaster, as you will certainly sell it to others, who may be domain boss or webmaster. If you hold the view that you can ask for higher price from a webmaster, I advise you to give up such idea, because the webmaster may become a domain boss some day. In case you sell the domain name to him at higher price this time, you may lose the opportunity to make friends with him next time he joins this business.

The domain name world is a social circle of an industry. Many of domain name players are those who deal with websites. As there exist a vast number of choices for domain names, some of them are still waiting to be explored, but the end customer will buy the domain name if he finds it suitable for his website. No matter for the domain boss or webmaster, you’d better treat them equally, and then you will not be thought double-faced and cunning. Doing business requires you to be open and frank, fair and square, and try to make your customers satisfied. In return, you can not only get profit but also cultivate taste. Domain name is a tool that helps you communicate with others and expand social relationship. Don't use it as a money-maker, or otherwise you will feel bored. It's better to regard domain name sale as a long-term career, other than just play for a while. Life is too short to spend on playing. Your goal of life will betray you if you live up to it.
The purchase of a domain name by a company may be a deal with two persons, or even with the whole company, depending on the circumstance. In such case, maybe more than one person, including managers and boss, will add you as a friend by QQ. At this time, you should remember to talk with the boss, as only he has the power for making decision. If you can convince the boss, then the manager must follow his advice, which of course requires you have stronger ability and better eloquence than the manager. Many businesses select the domain name after the project is launched and they may ask more than one domain boss for the price, one of whom you may be. At this time, one important point is not to open mouth wide, but to price based on actual conditions, as the end customer has many choices and is in a hurry to buy a domain name. If you cannot offer a competitive price, the end customer may easily find the substitute.  

The commercial value of the domain name for the website first depends on its meaning. For example, the domain name "youxi" has a straight and simple meaning of game. Of course, a domain name will create different values for different websites. A small company may not keep up with Tencent, because its customer group is limited while Tencent has over 700 million users. Therefore, you'd better not to hold the unpractical idea that you will surpass Tencent or Baidu only by purchasing the domain name "youxi". However, such domain name is competitive in common small companies, because of its natural flow and high demand.

Digression: The emergence of game may date back to ancient times. The reason why the game is developed is that the game cannot only help us relax ourselves, but also make preparation for uncertainties as we know after playing Red Alert and other games, such as Age of Empires (historical process), some RTS games including Red Alert, Command & Conquer (war rehearsal), and Fire Emblem (mutual generation and restriction), Dragon Quest (adventure), Game King (survival in adversity), Diablo (wealth creation and development), Angry Birds (emotional outburst) and Zombies (guardian of the family).

Take Dragon Quest as an example. As the players of this game know, the brave is RPG of Japanese nationals and transmits an adventure concept. Life is in fact an adventure, from the beginning when you are born in the world at LV1 to grow to the age for schooling when you begin to upgrade from LV1 to LV10, then to graduate from university when you upgrade from LV10 to LV25, then to work which means you leave the castle to make adventure and fight monsters, then you are attacked (constantly frustrated at work), lose blood, are killed by senior monsters (fired), until you go to church for revival (finding another new job), finally you complete the adventure and beat the biggest boss, and heal the world (succeeding in your business). In some games such as Fire Emblem, you will finally marry the princess after success (which means you get married and settled down to a job). In some games, you may re-adventure after completion, which means you or your children travel around the world.