As an Internet generic top level domain reserved for global trademark right holders, ".SHANGBIAO" (dot trademark in Chinese) represents not only an innovative intellectual property online identity that aims to combine the Internet domain name with intellectual property trademark, but also the latest means of expression for the trademark in the "Internet Plus" era. The double identification and marking capacity of trademarks and domain names let “.SHANGBIAO” bear the basic function like the conventional trademarks which can differentiate the information sources of commodities and services or related specific individuals, enterprises or organizations to facilitate the identification of other persons and consumers.

To help a trademark rights holder use ".SHANGBIAO" to create a secure point of entry on the Internet so that widespread consumers and netizens may identify that holder by means of ".SHANGBIAO" online, ".SHANGBIAO" Domain Registry has launched a value-added official website service, with a view to letting netizens find the true website of a particular trademark rights holder and acquire information about its trademark and therefore helping that holder build up a true, trustworthy brand image on the Internet.

Starting today, any registrant who has successfully registered its trademark in the ".SHANGBIAO" domain may apply for a ".SHANGBIAO" Official Website Certificate Mark. After approval, the registered name holder may obtain a certified mark from ".SHANGBIAO" Domain Registry and use such mark on its own website.

To apply for any official website certified service from ".SHANGBIAO" Domain Registry's, it is necessary to comply with the Registry's published Rules for Applying for ".SHANGBIAO" Official Website Certification Service. Please refer to the attachment to this message for more information.

".SHANGBIAO" Domain Registry has set up mark@internettrademark.com for service and supervision of the Official Website Certification Service. If you have any question or suggestion concerning the service, please send your email to the aforementioned email address or contact us directly by calling 400-628-1121.

".SHANGBIAO" Domain Registry
July 24, 2015

For more information about the application and rules for ".SHANGBIAO" Official Website Certification Service, please visit the following Web page:
/category/policy/id/330